ABOUT HEED
You don't always need to be fixed.
Sometimes, you need to be heard.
HEED is a judgment-free emotional wellness platform built around a simple idea: when you're going through something difficult, having the right person to talk to can make it easier to take the next step.
You can connect with a Heeder who understands from lived experience or a licensed therapist who can provide professional support depending on what you need.
HEED's core purpose is to make sure people don't have to carry emotional pain alone, while keeping support affordable and accessible.
WHY HEED EXISTS
HEED means to listen closely.
The name HEED reflects what we believe: listening matters.
When someone is having a difficult time, the first response doesn't always need to be advice, an assessment or a solution.
Sometimes, being heard is where support begins.
HEED was built around that gap.
Millions of people hesitate to seek emotional support because of stigma, cost, limited access or simply because they don't know where to begin. HEED's purpose is to make that first step easier whether that means talking to someone with lived experience or reaching a licensed therapist.
OUR MISSION
To make compassionate human support and professional guidance easier to reach, without cost or fear of judgment becoming the reason someone stays silent.
ONE PLATFORM. TWO WAYS TO BE SUPPORTED.
There are different ways to find support.
HEED brings them together in one place.
Most people don't experience emotional difficulties in neat categories.
Someone who understands.
Connect with a Heeder — a peer support listener with lived experience who can offer empathy, conversation and a judgment-free space.
Someone trained to help professionally.
Connect with a licensed therapist for structured professional support across 100+ specialties.
HOW HEED WORKS
Two kinds of support. Clear roles. One place to start.
HEEDERS
Someone who's been there.
Heeders are people with lived experience who have been trained in empathetic listening.
They can listen, ask thoughtful questions and provide emotional support without judging or trying to diagnose you.
Their role is simpler: to listen, understand and be present.
THERAPISTS
Professional support when you need more.
HEED connects users with licensed mental-health professionals across 100+ specialties.
Therapists can provide structured support for concerns such as anxiety, depression, relationship difficulties, grief, stress and other mental-health needs.
Therapists and Heeders have different roles. HEED keeps that distinction clear so you know what kind of support you're receiving.
SUPPORT FOR DIFFERENT MOMENTS IN LIFE
There isn't one reason people reach out.
Sometimes it's something you've been carrying for years. Sometimes it's something that happened yesterday.
HEED's professional support covers 100+ specialties, while Heeders provide a space for people who simply need someone to listen.
Stress & burnout
When work, responsibilities or everyday pressure start becoming difficult to manage.
Anxiety
When worry, overthinking or fear begins to interfere with everyday life.
Depression
When low mood or a loss of interest starts lasting longer than you expected.
Relationships
When communication, separation, family concerns or relationship changes become difficult to navigate.
Grief & loss
When you're trying to make sense of losing someone or something important.
Loneliness
When you have people around you but still don't feel connected.
Workplace stress
When work pressure starts affecting your emotional wellbeing.
And many other concerns
HEED's therapist network covers 100+ specialties across individual and couples care.
HEED TODAY
Built to make support easier to reach.
Therapists
HEED's therapist network spans more than 100 specialties.
Specialties
A broad range of professional support areas.
Heeder support
Peer support starts at ₹3 per minute.
Therapy sessions
Therapy sessions start at ₹399 for 30 minutes according to the current Brand Book.
Support availability
HEED's current brand positioning includes 24/7 availability.
Small note: Figures and pricing should be reviewed regularly and updated whenever the platform changes.
THE PEOPLE BEHIND HEED
Building HEED starts with understanding people.
HEED is led by a founding team focused on making emotional support more accessible in India.
S. Pooja
Co-Founder & CEO
S. Pooja is listed as HEED's Co-Founder and CEO and is one of the primary decision-makers for the organisation.
Dedicated to transforming mental health infrastructure in India through peer listening, clinical expertise, and privacy-first digital tools.
Why we're careful about who joins HEED
The people providing support matter. That's why HEED separates peer support from professional therapy and uses clear provider identities and credentials.
Heeders are presented as peer-support providers. Therapists are presented according to their professional qualifications and verification.
TRUST MATTERS
When someone tells you something personal, you have to handle it with care.
HEED is built around privacy, clear boundaries and honest communication about what each type of support can and cannot provide.
Judgment-free support
HEED's brand is built around creating a space where people can talk without feeling judged.
Clear provider roles
A Heeder provides peer support. A Therapist provides licensed professional care. Neither role is presented as something it isn't.
Professional credentials
Therapist profiles clearly display relevant qualifications, specialty and experience, with appropriate verification signals.
Privacy
HEED treats privacy and anonymity as important parts of the user experience. All claims strictly match our privacy guidelines.
OUR BELIEFS
Emotional support shouldn't feel like a luxury.
Cost can stop people from reaching out. Fear of judgment can stop them too. Sometimes, they simply don't know where to begin. HEED was built to address all three.
Not every difficult moment needs an immediate solution.
When someone needs structured support, they should be able to find qualified professionals.
Starting at ₹3/minute for Heeder support is part of HEED's effort to make emotional support more reachable.
You may want to talk to someone with lived experience. You may want a therapist. You may want to start with one and move to the other. You should be able to choose.
GROWING TOGETHER
HEED is built to work beyond the app.
As HEED grows, partnerships with organisations, institutions and communities can help make emotional support accessible to more people.
Corporate wellness
HEED's GROW offering brings emotional wellbeing support into workplaces.
EXPLORE CORPORATE WELLNESS →Institutional partnerships
Working alongside educational institutions, healthcare teams, and community non-profits to democratize mental health care.
Community
HEED's broader model also includes SHARE stories, educational content and conversations around emotional wellbeing.
EXPLORE COMMUNITY STORIES →WORK WITH HEED
Your experience can help someone else feel less alone.
HEED has two distinct provider paths.
Become a Heeder
If you have lived experience and want to use that experience to support someone through empathetic listening, you can explore becoming a Heeder.
Heeders receive a simple onboarding path, flexible hours and clear community guidelines.
BECOME A HEEDERJoin as a Therapist
Licensed mental-health professionals can join HEED to reach people looking for professional support.
HEED provides a platform for therapists to build their practice while maintaining clear professional credentials and boundaries.
JOIN AS A THERAPIST →COMMON QUESTIONS
What people want to know about HEED.
What does HEED mean?
HEED means to listen closely to pay real attention. Listening is at the heart of the platform and its approach to emotional support.
What is the difference between a Heeder and a Therapist?
A Heeder provides peer support based on lived experience. A Therapist is a licensed mental-health professional who provides structured clinical support. They are different roles and should not be treated as interchangeable.
Is HEED only for people with a mental-health condition?
No. People may use HEED when they're dealing with everyday stress, loneliness, grief, relationship difficulties, workplace pressure or other difficult moments. Professional therapy is also available for people who need structured support.
Is HEED available across India?
HEED's business information states that its services are available across India, with a focus on urban and semi-urban, mobile-first users.
How much does HEED cost?
Heeder support starts at ₹3/minute, while therapy sessions start at ₹399/30 minutes according to the current Brand Book.
Is HEED anonymous?
HEED's positioning includes anonymous and private support. However, the exact anonymity provided should always match the current product experience and privacy policy.
Can I use HEED without seeing a therapist?
Yes. HEED includes peer support through Heeders for people who may simply want someone to talk to. Heeders are not therapists and do not provide clinical treatment.
Is HEED an emergency service?
No. HEED is not a crisis or emergency service. If you are in immediate danger, seek appropriate emergency or crisis support.
You don't have to figure everything out before you reach out.
Maybe you need someone who understands.
Maybe you're ready to speak to a therapist.
Maybe you're still figuring out which one feels right.
That's what HEED is here for.